Ballast Advisory is Jen Foley — a Boston-based fractional product leader who embeds senior PM thinking into your team for the work that matters: strategy, discovery, roadmaps, execution, at the scope and duration you actually need.
Across e-commerce, regulated industries, consumer products, and B2B software.
Senior PM judgment without the ramp time, overhead, or full-time commitment.
Engagements are built to move fast — from a few focused hours to several months.
A PM or product leader just left, the search will take months, and the roadmap can't wait. Senior coverage now, and help defining the full-time role when you're ready.
You've been the de facto PM and it worked — until it didn't. You need someone to build the discipline without slowing the momentum.
Engineering is shipping, backlogs are full, and yet priorities keep shifting and outcomes are unclear. The problem isn't effort — it's product leadership.
Every engagement is shaped to the problem — not the other way around. Some clients need embedded product leadership for months. Others need a few hours of sharp thinking on a specific decision.
All servicesPart of your team — in your tools, your meetings, your Slack — for a defined period.
From ambiguous problems to clear priorities and a plan teams can execute against.
Structured research that gets past what customers say to what they actually need.
A senior sounding board for product leaders navigating hard calls.
A rare ability to stay calm and clear in complex, high-stakes situations — bringing structure, momentum, and thoughtful decision-making when it mattered most.
She helped identify and correct several long-standing organizational inefficiencies within the product team and improved collaboration between product and engineering. I would bring her back in an instant.
As an engineer working with Jen, I always had clear direction for specific tasks as well as a sense of the overall product direction. I would work with Jen again in a heartbeat.
What eight game launches, zero funerals, and one missing reaction button reveal about LinkedIn's roadmap.
Read on Substack → Case Study · Jun 2026A small business experiment with real receipts — and what it taught about shipping fast.
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