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Expert in taking oversized challenges to bite-sized solutions

Jen Foley is a strategy-driven product leader. In a prior life, she helped start-ups and enterprise companies figure out better processes for building software. She is a leading Agile and Lean advocate, with a focus on user research and user needs. Before founding Ballast, Jen developed a strong consulting background focused in the tech industry, working with both established and fast growing organizations. Jen’s career decisions have always been infused with technology whether it was Sarbanes-Oxley auditing for Ernst & Young, developing an automated clearance center for Joss & Main’s returned merchandise or changing the way tv ads are bought and sold.

​Jen has a bachelors from Boston College in Marketing and Information Systems and an MBA focusing on technology and innovation. She’s a lifelong Bostonian and proponent of using technology to make life easier.


Ballast Advisory exists to solve the critical issues facing our clients, both large and small. Our unique approach is not only what differentiates us, but also what makes us successful. We provide a broad range of services and solutions to help organizations facilitate change, achieve their vision and optimize performance and productivity. 

Clients + Employers

I have worked at companies ranging from 35 people to 300k. There is the opportunity to add value everywhere.

I'm attracted to problems, not industries. It all comes down to what is the driver and why.

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